Hello,
Treatment by BRAD COLman
For those who age like oak
and like
fight
Introduction
fire.
1
Imagine your product not just seen, but felt — sun-faded denim grit meets 70s NYC swagger, where every frame oozes the kind of authenticity that makes audiences lean in.
This isn’t marketing — it’s a vibe, a world where your brand becomes the Marlboro Man reimagined: masculine without the flex, raw but intentional.
Press play, then start reading.
2
Scene 1.
2. WIDE SHOT
Moody amber-lit office. Tony Soprano-esque man, feet up, newspaper half hiding his face. Shelves of trophies, watches, signed balls and a rotary phone
Relaxed authority. He lowers the paper slightly—RING, RING! The phone yells, peace disturbed yet again.
1. CLOSE-UP
EDP bottle (crystal, half-empty) lying sideways on a sunlit desk. Light fractures into streaks across paperwork.
Blurred silhouette of the old man in a tailored suit, sitting in his chair. Muffled chatter of office workers - grunts exhaling from his tar lined throat.
3
Calcium — bones stand tall... muscles
ignite.
Art Dep't & Design.
4
Scene 2.
2. WIDE SHOT
A man in a loose-fitting pinstripe suit leans over a pool table, striking a shot, cigarette tucked behind his ear. He pulls out the wayfarer solid cologne, dabs it on his wrist as he watches his opponent take a shot.
1. CLOSE-UP
The cue strikes— a crystalline crack.
The first ball splits the green felt like a bullet through silence
No clocks here. No voices. Only the geometry of control,
the arithmetic of escape.
5
Calcium — bones stand tall... muscles
ignite.
Art Dep't & Design.
6
Scene 3.
2. WIDE SHOT
Man walkes out the door, wife comes back for one last kiss "Love you baby" . The man gets in door shuts with metallic thud.. Camera is locked off — car leaves the frame.
1. CLOSE-UP
A man picks up his keys from the table along with the Cruiser Sold Cologne. No reach, no rush.
Just the click of brass teeth — another joy ride to work in his classic car. A ritual of the cold motors engine starting early in the morning.
7
Calcium — bones stand tall... muscles
ignite.
Art Dep't & Design.
8
B Vitamins—metabolism’s arc… fueling
Why this works?
THOUGHT,
LIFE.
FIRE,
As a DOP, I’ve noticed over the past few months that creators are releasing these killer narrative-driven, simple-concept videos that blow up on socials when executed well. I’m no marketing guru—I just obsess over how they look and feel. My wheel house is a space using cinematic lighting and composition. Crafting visuals that feel intentional, composed, and purposeful.
9
together.
Electrolytes
Glutamine
L-Carnitine...
recover, transform, transcend.
Skys the limit,
lets create
I’ve been a proud Solid State fan for three years now—not just because the product slaps, but because your branding gets it. The way you turn something as simple as a cologne swipe into a quiet flex? Genius. No fuss, no performative vibes—just that slick, skux moment when you pull it out mid-convo around your boys and suddenly there all jealous. That’s the magic I’ve geeked over since day one.
When I love a brand, I don’t just wanna buy it—I wanna build with it. I’d be honored to help craft social content that doesn’t just “sell” Solid State, but celebrates that effortless cool you’ve already nailed. Think less “ads”, more vibes.
No agenda here. Just a fan who thinks your brand deserves visuals as sharp as your product. If you’re ever down to brainstorm, I’m all ears. Either way, keep killing it.
10
Thank you!
Of course, it’s such early days, the above is just first thoughts trying to describe how I see the tonality and feel. Shots, music suggestions, performance notes… We can riff together as a team and refine all of this, knock it around and punch it up. Lets get into your head and deliver a sick series of vids to turn the heads of all clients & competition.
I’ve definitely gone down a bit of a wormhole here—This treatment is just the beginning, ready to be refined with voiceover and sharp audio bites. And honestly? I’m loving it. This is my wheelhouse—crafting short, punchy, visually striking films. The kind that hit hard, tell a story fast, and leave an impact. Think rich textures, wide-angle lenses, cinematic lighting, shallow depth of field and clever framing. Genuine performances that feel real. I could go all day.